MicroBlading is an eyebrows and lip embroidery tattoo ink brand under Optimum Beauty Indonesia which have been produced and inaugurated in March 2016.

In this project, I worked on the brand logo and product packaging.

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I decided to apply ambigram calligraphic technique in creating the logo to represent several interpretations. Not only it visually represent a stroke of ink, but the letters represent the initials of the brand which is "mb" and at the same time, it also represent the word "ink" from a different angle.

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In designing the product package, I wanted to make the single drop of ink to be the product icon. I made it symmetrical on the box to represent how eyebrows are ideally symmetrical.