Pampis Cakalang is an Indonesian traditional dish originating from Manado, North Sulawesi. This dish is made of shredded skipjack tuna seasoned with Manado specialty spices. This product is homemade and locally made in Jakarta to maintain its freshness.

In this branding project, I worked on the food manufacturer logo, product logo and also packaging label on the jar.

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The manufacturer logo was inspired by how the product is literally made at their home kitchen.

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The product logo was inspired by how they successfully maintain the freshness and the texture of the product, represented by the dynamic position of the letters and the swimming tuna in the logo.

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As for the packaging label, I have chosen the colour red to represent the spicy flavour of the product, also because the colour psychologically will encourage people's appetite for food.